Furniture Tour Poster
In 2024, BEGA North America launched a nationwide furniture tour, showcasing their outdoor furniture portfolio to design agencies across the U.S. and Canada. The tour kicked off in Raleigh, NC, and traveled through the South, Southeast, Texas, the Midwest, and up into Canada. To promote the tour, I was tasked with creating a custom poster that would be used across all platforms.
The Goals
The main goal of the tour was to provide local design agencies with an opportunity to experience BEGA's outdoor furniture firsthand. The BEGA van, which carried the 12 pieces on display, was the hero of the tour and had to be prominently featured in the design.
Final Design
The final poster design features the BEGA van’s doors opening up to reveal an outdoor public space with multiple pieces of furniture on display. Beneath the van, I included a list of the major cities the tour visited across the U.S.
As a small detail, I also paid homage to BEGA’s two U.S. locations—Broomfield, Colorado, and Carpinteria, California—by subtly incorporating them into the design.
