Las BEGAs Holiday Party Invitation
BEGA North America is a leader in architectural outdoor lighting solutions. For their 2022 "Casino Night" Holiday Party, they needed an invitation that would excite and entice employees to join the celebration and fill the house.
I wanted to create a design that went beyond the standard casino theme and transported attendees to a destination. I decided to incorporate one of BEGA’s signature luminaires, and its resemblance to the iconic Las Vegas sign was too perfect to ignore. With a small twist, swapping the "V" for a "B," we had the concept for "Las BEGAs."
Welcome to Las BEGAs
The final invitation package included both front and back designs, along with four distinct RSVPs. The invitation itself was a reimagining of the famous "Welcome to Las Vegas" sign, with a BEGA touch. A luminaire glowing brightly was subtly integrated into the design. Each of the four RSVP cards featured a unique suit and phrase, adding personality to the overall look.
BEGA printed over 200 sets of invitations, personally handing them out to every employee. I was thrilled with the reactions from invitees, who enjoyed comparing the different RSVP cards and appreciated the final design.
