Meet Your Engineer: Putting a Face to BEGA’s Solutions Team
For years, BEGA’s Solutions Engineers have been the go-to resource for architects, lighting designers, and sales representatives, yet their presence remained behind the scenes. Customers interacted with them daily via phone and email, but they never knew the people behind the expertise. The challenge was to bridge this gap—introducing our audience to the engineers who power BEGA’s customer experience.
The Challenge
Humanize the Solutions Engineering team by creating a campaign that fosters trust, recognition, and stronger relationships with our audience.
Using Personality Driven Content
We introduced all four BEGA Solutions Engineers, each responsible for a different region of the U.S. The goal was not just to showcase their expertise but also to highlight their personalities, making them more approachable to customers.
Instagram Reels: Quick, Engaging, and Interactive
A social media campaign featured each engineer in a unique Instagram Reel format. They answered real questions from the community, blending technical knowledge with personality-driven responses to create engaging, relatable content.
LinkedIn: Extending the Conversation
To reach industry professionals and key stakeholders, we shared the YouTube interviews on LinkedIn with engaging preview clips and captions highlighting key takeaways. This approach encouraged interaction from BEGA representatives, customers, and partners, further establishing our engineers as trusted voices within the lighting industry.
YouTube Interviews: Deeper Connections
For a more in-depth introduction, we recorded long-form interviews where each engineer shared their background, favorite BEGA products, past projects, and personal insights. These videos allowed viewers to get to know the engineers beyond their job titles, reinforcing trust and familiarity.
The Impact
Reps and customers could now put a face to the name, making interactions more personal and engaging.
Stronger Customer Relationships
The Instagram campaign drove high engagement, with customers interacting directly with engineers.
Total Instagram Impressions: 7,141
Total Reach: 4,692
Total Youtube Impressions: 2,385
Total Views: 484
Increased Engagement
By humanizing the engineering team, BEGA reinforced its commitment to expert guidance and customer support.