Girl Chasing Wealth
Girl Chasing Wealth is a social media brand focused on simplifying investing and finance for her 104k+ Instagram followers. She teaches her audience how to invest and build wealth. I was hired to create her first logo as part of her efforts to expand her reach and elevate her brand.
The logo needed to evoke trust, wellness, empowerment, and growth. With an already established design language for her Instagram content, the logo would be the final piece to fully represent the brand.
In my initial sketches, I focused on finding a symbol for growth that was both feminine and elegant.
Final Design
The final logo design features a brand mark that uses the acronym “G.C.W.” to create a flower in the early stages of growth, symbolizing the beginning of a journey toward wealth and empowerment.
Logo Applications
